We mainstream what matters.

You receive a confirmation email with the video link. On the call we work through the situation, the timing, and what the communications challenge actually requires. If the scope and stakes align with how we work, we follow up with a proposed approach. Any engagement for services will be governed by a separate written agreement. If you would rather write first, email or call us and we respond within 24-48 hours.

Yes. A significant portion of our engagements begin through RFPs and direct referrals from organizations familiar with our work.

We scope each engagement based on the situation, timeline, and outcomes required. There is no fixed minimum, but our work is built for high-stakes environments where communications must function as part of decision-making.

Both. Some clients engage us for a specific campaign, regulatory process, or rapid-response situation. Others retain us on an ongoing basis for strategic counsel and media positioning. The structure follows the work, not the other way around.

Engagement structures are built around the work, not the other way around. We structure engagements based on need: retainers for sustained campaigns, project-based scopes for defined initiatives, and task-order or IDIQ contracts for public-sector clients. Each engagement aligns resources, timing, and outcomes with the work itself.

We are structured for procurement-driven engagements. Caplan Communications regularly competes for and performs under public-sector contracts, including IDIQ and task-order structures. We meet procurement requirements, carry appropriate insurance, and operate with audit-ready discipline, ensuring alignment with agency expectations from the outset.